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2011 Toyota Tundra on 538 Determined to set himself apart from other builders, Robert Villegas was relentless when transforming his stock Toyota Tundra into a unique lifted truck. He knew he wanted something that would do triple duty as a family truck in addition to being able to hit the trails hard and something he could show off at local shows, creating “Relentless” in the process.

As his first off-road project, “Relentless” was only supposed to have minimal mods, but all that changed once he realized the Tundra’s true potential to be a full build. In the past two years, Villegas has made over his Tundra numerous times given he’s “constantly changing and doing whatever it takes to set [himself] apart,” he explains. A look at his Instagram page (@___Relentless___) will testify his relentlessness to have one of the hottest Tundras on the scene. Having worked on a 1965 VW before, Villegas knew the dedication, determination and hard work needed to create a one-off custom and dove right into the project after he realized he wanted something more than a ride with mediocre mods. “I just wanted to build something that I could say I did and was able to do with great people and amazing sponsors,” he admits.

Because he liked the way the third generation Toyota Tundra’s front end looked, he decided to do a conversion for his 2011 Tundra, which he did by himself in his driveway. “I didn’t know anything about conversions, but after trial and error, got it right,” he says. “I was able to figure it all out without the help from a shop and that was a great feeling. From there, I was able to modify other parts of my truck on my own.” As Villegas worked the McNeil front-end conversion, he also installed the RK Sport hood and custom headlights. After, he did the rough texturing of the N-Fab RSP Bumper and rear runner, AMP Research side steps, S.M.P roof rack and other miscellaneous parts on the truck. “I also installed all the LED bars/LED pods and their wiring along with the air lines, air compressor, air tank and air bags in my driveway,” he says. And once he felt comfortable modifying his own truck, Villegas then decided to add his own unique touches to the build with bumper inserts and circular cutouts that others have actually mimicked.

To get the right height, a 7” Pro Comp Stage2 lift with 3” body lift was first chosen at the time of the shoot, but he’s since then swapped it out for a 12” Bulletproof lift with ICON Dynamics coilovers and shocks. Villegas wanted a clean look for the Tundra and went with a Satin Pearl wrap with gloss black graphics (however, the truck has been several colors, including black with grey graphics and even a shade of “purplish blue”). Roadwire provided the interior with a plush environment, including suede headliner, suede door panels and custom leather seats. Custom blue LED gauges, Satin Pearl gauge bezels, LED soft touch switches for lights and WeatherTech floor mats round out the interior mods. His system boasts a Pioneer double-din head unit, Rockford Fosgate amplifiers, subwoofers in a custom ported enclosure and component speakers.

Never truly satisfied with the finished look, Villegas mentions that “Relentless” might never be complete. “I can’t really say it’s final since I keep changing the look or color,” he admits. So far, Relentless has been to numerous shows and events and continues to turn heads everywhere it’s showcased. But because haters gonna hate not everyone has praised Villegas for his work on the truck. “As in all truck builds, you’re always going to get some who like it and some who don’t,” he says. “But in the end, as long as I'm happy with what I have built, that’s all that matters.”

Wheels/Tires/Brakes 20x10 TIS 538 wheels 38x15.50R20LT Nitto Mud Grappler tires R1 Concepts eLINE Series performance brakes and rotors
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