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Steel Grey 2013 GMC Sierra on some 539 BM wheels In 2014, Jared Sensat unveiled Project Steel Grey at SEMA, which was dedicated to bringing about Alzheimer’s Awareness after his father was diagnosed with the debilitating disease. “After witnessing the true devastation Alzheimer’s is capable of, I wanted to help others be better aware of this life-changing disease,” Jared explains. “Since I’ve been a huge enthusiast of the automotive industry, I knew the most efficient way to gain exposure was to build a truck worthy enough to attend SEMA.” That year, his build was showcased with Hostile Wheels, but it wasn’t enough for Jared, who wanted to make a bigger impact for the cause and redesigned it for the following year’s show. “As soon as I checked SEMA 2014, I knew I needed to go bigger with the build to really make an impact for the dedication to Alzheimer’s Awareness,” he says.

HammerHead bumpers, T-Rex grille, Bedtred bedliner, Flashtech LED lighting, TIS Wheels and custom ANZO headlights. “The responses regarding the build were awesome,” he notes. “It received a huge amount of support from all the companies involved and the public. It touched a lot of people who have lost loved ones to Alzheimer’s.”

STEEL GREY PRJCT 2.
STEEL GREY PRJCT 2.
STEEL GREY PRJCT 2.
STEEL GREY PRJCT 2.
STEEL GREY PRJCT 2.

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